One
of the best ways of creating an online presence for your business is by being
part of trending social media networks. Facebook gives its members an
opportunity to promote their business by creating a unique page for their
businesses.
Creating a Facebook Business Page can triple your brand visibility
and bring you closer to your customers. It will drive traffic to your website
and increase sales chances.
The Facebook business page is similar to your personal Facebook account, only that
you use this page primarily to promote your business or products, by posting
status updates, links, events announcements, comments, or photos and videos.
How To Create a Business Facebook Page
Users
can create a new Facebook business account by logging into their personal
Facebook account.
Tap
the drop-down arrow at the top right-hand corner of your Facebook page. From
the drop-down menu, tap “Create
page” Next you will
be navigated to a different window, where you can select a category that best
describes your business.
Fill
in your business information, which includes the following;
Name: Your
business name..
Page Category:
Select from the categories displayed earlier on
Address: On
three different boxes, give the street address, city/state, and zip code of
your physical location. Be as precise as possible to enable users to locate your
business easily.
Phone Number: Type
in your phone number, to enable people to call your store straight from your
Facebook page.
Upload your Profile Picture & Cover Photo on Your Business Facebook Page
Choose
and upload a picture that will draw people’s
attention to your page. Your picture should be appealing, as well as represent
your business. Your cover photo should be 828 pixels by 315 pixels.
Invite Friends to Like Your Business Facebook Page
Once
your cover photo has been uploaded, you will get a prompt to invite your
friends. You can invite as many of your friends as possible, to increase your
page following and engagement.
Add Additional Business Details
On
your new Facebook page, a welcome banner will pop up, with tips on how to
improve your business page. Tap the “See
All Page Tips” and supply as
much information as you can. You can add the following details to boost your
page; Short description, Business hours, Username, Your website link, and
Create a group.
Add a Button to Your Page
After
all the important details have been added to your Facebook business page, tap
the blue “+Add a Button” option on the upper right-hand corner of
your page. This feature enables customers to perform a specific action quickly and
directly from your page, such as;
·
Book Services
·
Get in Touch
·
Learn more
·
Make a purchase or Donation
·
Download App or Game.
Make
sure, you add a button, that will have a direct impact on your sales and
business. Once all these steps have been taken, you can start making sales from
your Facebook business page and engage with customers all around the world.
You
can also decide to allow Facebook to promote your page with just a little amount.
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