The
customers you used to pay large amounts of money to advertise on the
television and radio are now online. Not just online, a greater percentage of
them are mobile.
Billions
of people are part of one social media website or the other with Facebook being
the most popular. People of different demographics are joining this popular
platform everyday including your target audience. What better way to reach them
than to sign up also?
Selling is any transaction in which money is exchanged for a good or service. During a sales negotiation, the seller attempts to convince or “sell” the buyer on the benefits of their offer 1.
I am not talking about your regular Facebook
profile but a page for your business. Establishing a presence for your business
on Facebook can skyrocket your sales if you know the right tips.
Tips for selling on Facebook
o Give
one-off web specials to your customers, to keep them coming back for more.
o Post
amusing and entertaining content to your fans on a daily basis, to stay
current on their minds.
o Grow
your fan base, by increasing your Facebook likes. This, will in turn, increase
the likelihood of your special content appearing on your potential customer’s news feed when you post and ultimately
acquire more likes.
o Promote
your Facebook store, in your “Bricks
and Mortar” store, by
letting your visitors know that you are on Facebook. Also intimate them, that
exclusive Facebook offers, will be posted there regularly.
o Enlarge
your email subscriber database to drive customers, to your Facebook store.
o Offer
discounts and sales, that are exclusive to your Facebook fans.
o Attract
new Facebook fans, using incentives, to get customers to like your page.
o Give
room for feedback, to know from your fans how to better grow your Facebook
business
o Use
high quality, and iconic images and videos to promote your products. This will
be more captivating to your Facebook customers.
o Make
your page responsive. Resolve queries and complaints promptly.
o You
may need to hire a dedicated staff to manage your online presence if you're too
busy.
How to Sell on Facebook
o Navigate
to the Facebook buy and sell group, you desire to sell something in
o Tap
“Sell Something” > What are you selling
o Type
in the info describing the thing, you’re
selling and thereafter, tap “Post”
Start
selling and making money, right out of your Facebook page on the go. Selling on
Facebook is free.
This is because Facebook selling groups are run by volunteer
administrators and the firm does not get involved in transactions, between
buyers and sellers.
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